Sales automation promises incredible returns: 10x the output, a fraction of the cost, better results. But how do you actually calculate the ROI?
The Traditional Outbound Model: Full Cost Analysis
Direct Costs (Per BDR)
- Base salary: $60,000
- On-target earnings (OTE): $80,000
- Benefits: $15,000
- Payroll taxes: $12,000
- Total compensation: $107,000/year
Indirect Costs (Per BDR)
- Recruiting and hiring: $5,000
- Onboarding and training: $8,000
- Manager time: $25,000
- Tools and software: $6,000
- Total indirect: $52,000/year
True annual cost per BDR: $159,000
The AI BDR Model
- Automated BDR subscription: $500/month = $6,000/year
- Data and enrichment tools: $2,000/year
- Total: $15,000/year
Output Metrics
- 50 prospects contacted per day
- 1,000 prospects per month
- 30 meetings booked per month
Cost per meeting: $42** (vs $663 for human BDR)
Break-Even Analysis
Break-even: Less than 2 weeks. Even being conservative, most companies achieve ROI within the first month.
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